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Attract Bigger Audiences with Better Concert Programs

Attract Bigger Audiences with Better Concert Programs

by Gerald Klickstein | Jul 19, 2024 | creativity, Entrepreneurship, music careers, music performance

“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Data from the U.S. National Endowment for the Arts show that two of the...
New-Generation Classical and Jazz Concerts

New-Generation Classical and Jazz Concerts

by Gerald Klickstein | Jun 22, 2022 | creativity, Entrepreneurship, music careers, music performance

“The spontaneity and collective energy catch fire to a degree that some performances leave indelible memories.”–The Musician’s Way, p. 154 During much of the twentieth century, before the advent of high-tech home entertainment, large numbers of people attended...
The 5 C’s of Concert Planning and Production

The 5 C’s of Concert Planning and Production

by Gerald Klickstein | Apr 5, 2018 | Entrepreneurship, music careers, music performance

“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” –The Musician’s Way, p. 211 Although we musicians devote years to refining our artistic and technical abilities, few of us study the...
5 Steps to Better Classical Concerts

5 Steps to Better Classical Concerts

by Gerald Klickstein | Jan 12, 2017 | Entrepreneurship, music careers, music performance, stage presence

“As you perform, radiate the character of a composition.” –The Musician’s Way, p. 189 I’ve attended thousands of classical concerts, and despite my love of the music, I have to admit that fewer than 10% of those concerts were wholly or mostly enjoyable....
Self-Produce Concerts in 8 Steps

Self-Produce Concerts in 8 Steps

by Gerald Klickstein | May 15, 2016 | Entrepreneurship, music careers, music performance

“Elevate both your music making and your confidence to the highest possible levels.” –The Musician’s Way, p. 201 Rising performers who put on their own public concerts reap numerous benefits. They advance their careers, polish their artistic identities, refine their...
3 Ways to Build Concert Programs

3 Ways to Build Concert Programs

by Gerald Klickstein | Nov 9, 2014 | creative process, Entrepreneurship, music careers, music performance

“Concerts need contrast – and lots of it.” -The Musician’s Way, p. 210 In previous articles, I’ve explored avenues to design concert programs that can attract diverse audiences. In this post, I offer tips to construct attractive programs primarily using...
3 Traits of Successful Concert Programs

3 Traits of Successful Concert Programs

by Gerald Klickstein | Oct 20, 2014 | Entrepreneurship, music careers, music performance

“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” -The Musician’s Way, p. 211 We musicians have it in our power to attract hordes of enthusiastic fans. And one of the most effective ways we can do so is...
7 Tips for Designing Concert Programs

7 Tips for Designing Concert Programs

by Gerald Klickstein | Jan 8, 2012 | Entrepreneurship, music careers, music performance

“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Musicians who can transfix audiences succeed...
Programs that Pop

Programs that Pop

by Gerald Klickstein | Nov 13, 2010 | creative process, Entrepreneurship, music careers, music performance

“Your imagination with programming can make the difference between your becoming either a busy performer with an eager audience or one who performs little.” -The Musician’s Way, p. 216 Why do people attend concerts by rising musicians? Primarily because they feel...
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