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Attract Bigger Audiences with Better Concert Programs

Attract Bigger Audiences with Better Concert Programs

by Gerald Klickstein | Jul 19, 2024 | creativity, Entrepreneurship, music careers, music performance

“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Data from the U.S. National Endowment for the Arts show that two of the...
New-Generation Classical and Jazz Concerts

New-Generation Classical and Jazz Concerts

by Gerald Klickstein | Jun 22, 2022 | creativity, Entrepreneurship, music careers, music performance

“The spontaneity and collective energy catch fire to a degree that some performances leave indelible memories.”–The Musician’s Way, p. 154 During much of the twentieth century, before the advent of high-tech home entertainment, large numbers of people attended...
The 5 C’s of Concert Planning and Production

The 5 C’s of Concert Planning and Production

by Gerald Klickstein | Apr 5, 2018 | Entrepreneurship, music careers, music performance

“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” –The Musician’s Way, p. 211 Although we musicians devote years to refining our artistic and technical abilities, few of us study the...
5 Steps to Better Classical Concerts

5 Steps to Better Classical Concerts

by Gerald Klickstein | Jan 12, 2017 | Entrepreneurship, music careers, music performance, stage presence

“As you perform, radiate the character of a composition.” –The Musician’s Way, p. 189 I’ve attended thousands of classical concerts, and despite my love of the music, I have to admit that fewer than 10% of those concerts were wholly or mostly enjoyable....
Self-Produce Concerts in 8 Steps

Self-Produce Concerts in 8 Steps

by Gerald Klickstein | May 15, 2016 | Entrepreneurship, music careers, music performance

“Elevate both your music making and your confidence to the highest possible levels.” –The Musician’s Way, p. 201 Rising performers who put on their own public concerts reap numerous benefits. They advance their careers, polish their artistic identities, refine their...
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