“When you step on stage, your awareness of your material will anchor your control and set your creativity free.” –The Musician’s Way, p. 37 The Spring 2025 issue of The Musician’s Way Newsletter is now available With dozens of articles curated by Gerald...
“For musicians and arts organizations to achieve financial sustainability, it’s vital that they develop new audiences and build communities of supporters.” -Gerald Klickstein* If we aim to increase attendance at our concerts and, in the process, attract loyal...
“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Data from the U.S. National Endowment for the Arts show that two of the...
“Technique represents the interface between imagination and creation.” –The Musician’s Way, p. 94 The Fall 2023 issue of The Musician’s Way Newsletter is now available, and it features dozens of articles and resources, all curated by Gerald Klickstein. Readers...
“If your programming ideas aren’t working, don’t blame your audiences.” The Musician’s Way, p. 212 For aspiring musicians, career sustainability depends on audience growth. Problem is, a standard conservatory education doesn’t equip graduates with...
