“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Data from the U.S. National Endowment for the Arts show that two of the...
“With clear mental maps established, musicians play or sing with abandon, knowing that they can’t get lost.” –The Musician’s Way, p. 35 The Winter 2024 issue of The Musician’s Way Newsletter has arrived in subscribers’ inboxes and is being widely...
Audience development should be a top priority of every musician and arts organization. For musicians and arts organizations to achieve financial sustainability, it’s vital that they develop new audiences and build communities of supporters. Attracting and...
“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” –The Musician’s Way, p. 211 The newly published Spring 2023 issue of The Musician’s Way Newsletter features tips, ideas and inspiration...
“If your programming ideas aren’t working, don’t blame your audiences.” The Musician’s Way, p. 212 For aspiring musicians, career sustainability depends on audience growth. Problem is, a standard conservatory education doesn’t equip graduates with...
