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Building New Audiences

Building New Audiences

by Gerald Klickstein | Jan 17, 2023 | Entrepreneurship, music careers, Performance

“If your programming ideas aren’t working, don’t blame your audiences.” The Musician’s Way, p. 212 For aspiring musicians, career sustainability depends on audience growth. Problem is, a standard conservatory education doesn’t equip graduates with...
Motivations and Barriers to Arts Attendance

Motivations and Barriers to Arts Attendance

by Gerald Klickstein | Aug 31, 2022 | Entrepreneurship, music careers, music performance

“Among adults who participated – as creators or performers – in performing arts activities, the majority (62 percent) did so to spend time with family and friends.” –National Endowment for the Arts “U.S. Patterns of Arts Participation,” p. 3...
New-Generation Classical and Jazz Concerts

New-Generation Classical and Jazz Concerts

by Gerald Klickstein | Jun 22, 2022 | creativity, Entrepreneurship, music careers, music performance

“The spontaneity and collective energy catch fire to a degree that some performances leave indelible memories.”–The Musician’s Way, p. 154 During much of the twentieth century, before the advent of high-tech home entertainment, large numbers of people attended...
How to Write a Grant Proposal – A Concise Guide for Musicians

How to Write a Grant Proposal – A Concise Guide for Musicians

by Gerald Klickstein | Apr 27, 2022 | creative process, Entrepreneurship, music careers

“Let your community feed your creativity.” –The Musician’s Way, p. 313 If you aspire to present innovative or community-focused performances, there’s plenty of funding available to support those sorts of projects. In fact, many funding organizations are keen to...
The Musician’s Way in Two Verses

The Musician’s Way in Two Verses

by Gerald Klickstein | Mar 30, 2022 | creative process, music careers, music education, The Musician's Way

“Ultimately, your musical progress will depend more on your skillfulness with the creative process than on any talent.” –The Musician’s Way, p. 313 When I teach introductory workshops on The Musician’s Way, I organize concepts using frameworks that musicians can...
Teaching versus Showing

Teaching versus Showing

by Gerald Klickstein | Sep 28, 2021 | music careers, music education, Music Higher Education

“There are plenty of fine educators in the world – and some not-so-fine ones, too.” –The Musician’s Way, p. 293 I advise numerous aspiring music educators each year, and I find that many lack clarity about a vital aspect of teaching and learning. That is, they confuse...
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