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Build Concert Audiences with Engaging Event Design

Build Concert Audiences with Engaging Event Design

by Gerald Klickstein | Feb 26, 2025 | Entrepreneurship, music careers, music performance

“For musicians and arts organizations to achieve financial sustainability, it’s vital that they develop new audiences and build communities of supporters.” -Gerald Klickstein* If we aim to increase attendance at our concerts and, in the process, attract loyal...
Attract Bigger Audiences with Better Concert Programs

Attract Bigger Audiences with Better Concert Programs

by Gerald Klickstein | Jul 19, 2024 | creativity, Entrepreneurship, music careers, music performance

“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Data from the U.S. National Endowment for the Arts show that two of the...
Online Audience Development Resources

Online Audience Development Resources

by Gerald Klickstein | Oct 30, 2023 | Entrepreneurship, music careers, music performance

Audience development should be a top priority of every musician and arts organization. For musicians and arts organizations to achieve financial sustainability, it’s vital that they develop new audiences and build communities of supporters. Attracting and...
Building New Audiences

Building New Audiences

by Gerald Klickstein | Jan 17, 2023 | Entrepreneurship, music careers, music performance

“If your programming ideas aren’t working, don’t blame your audiences.” The Musician’s Way, p. 212 For aspiring musicians, career sustainability depends on audience growth. Problem is, a standard conservatory education doesn’t equip graduates with...
Motivations and Barriers to Arts Attendance

Motivations and Barriers to Arts Attendance

by Gerald Klickstein | Aug 31, 2022 | Entrepreneurship, music careers, music performance

“Among adults who participated – as creators or performers – in performing arts activities, the majority (62 percent) did so to spend time with family and friends.” –National Endowment for the Arts “U.S. Patterns of Arts Participation,” p. 3...
New-Generation Classical and Jazz Concerts

New-Generation Classical and Jazz Concerts

by Gerald Klickstein | Jun 22, 2022 | creativity, Entrepreneurship, music careers, music performance

“The spontaneity and collective energy catch fire to a degree that some performances leave indelible memories.”–The Musician’s Way, p. 154 During much of the twentieth century, before the advent of high-tech home entertainment, large numbers of people attended...
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