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Building New Audiences

Building New Audiences

by Gerald Klickstein | Jan 17, 2023 | Entrepreneurship, music careers, Performance

“If your programming ideas aren’t working, don’t blame your audiences.” The Musician’s Way, p. 212 For aspiring musicians, career sustainability depends on audience growth. Problem is, a standard conservatory education doesn’t equip graduates with...
Motivations and Barriers to Arts Attendance

Motivations and Barriers to Arts Attendance

by Gerald Klickstein | Aug 31, 2022 | Entrepreneurship, music careers, music performance

“Among adults who participated – as creators or performers – in performing arts activities, the majority (62 percent) did so to spend time with family and friends.” –National Endowment for the Arts “U.S. Patterns of Arts Participation,” p. 3...
New-Generation Classical and Jazz Concerts

New-Generation Classical and Jazz Concerts

by Gerald Klickstein | Jun 22, 2022 | creativity, Entrepreneurship, music careers, music performance

“The spontaneity and collective energy catch fire to a degree that some performances leave indelible memories.”–The Musician’s Way, p. 154 During much of the twentieth century, before the advent of high-tech home entertainment, large numbers of people attended...
How to Write a Grant Proposal – A Concise Guide for Musicians

How to Write a Grant Proposal – A Concise Guide for Musicians

by Gerald Klickstein | Apr 27, 2022 | creative process, Entrepreneurship, music careers

“Let your community feed your creativity.” –The Musician’s Way, p. 313 If you aspire to present innovative or community-focused performances, there’s plenty of funding available to support those sorts of projects. In fact, many funding organizations are keen to...
Commissioning and Funding New Music

Commissioning and Funding New Music

by Gerald Klickstein | May 15, 2021 | Entrepreneurship, music careers, Music Higher Education

“Some of your most gratifying musical experiences will be those that serve the greater good.” –The Musician’s Way, p. 299 Musicians and arts leaders who understand how to commission high-quality music can build new audiences, increase their revenues, engage...
Spring 2021 Musician’s Way Newsletter

Spring 2021 Musician’s Way Newsletter

by Gerald Klickstein | Apr 21, 2021 | Entrepreneurship, music education, Newsletter

“Whatever the material, your repetitions should lead somewhere meaningful – to greater ease, higher beauty, and deeper feeling.” The Musician’s Way, p. 52 The Spring 2021 issue of The Musician’s Way Newsletter brings together music news, creative...
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