by Gerald Klickstein | Apr 5, 2018 | Entrepreneurship, music careers, music performance
“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” –The Musician’s Way, p. 211 Although we musicians devote years to refining our artistic and technical abilities, few of us study the... 
by Gerald Klickstein | Feb 3, 2018 | Entrepreneurship, music careers, Performance
“Diverse careers are available to musicians because people worldwide consume huge amounts of music-related products and services every day.” –The Musician’s Way, p. 300 Supply and demand are the fundamental forces that determine prices. So, for us classical musicians,... 
by Gerald Klickstein | Mar 30, 2017 | creative process, Entrepreneurship, music careers, music performance
“Audiences differ as much as individuals do.” –The Musician’s Way, p. 209 For musicians, career sustainability hinges on audience development. When we continually attract new listeners, our revenues grow, and we gain the freedom to fully devote ourselves to our art.... 
by Gerald Klickstein | Mar 14, 2017 | Entrepreneurship, music careers, music performance, stage presence
“Well-crafted program notes help captivate audiences.” –The Musician’s Way, p. 209 As soon as listeners enter performance spaces, we musicians have opportunities to enhance their concert experience. All too often, though, audiences are greeted by printed programs that... 
by Gerald Klickstein | Jan 12, 2017 | Entrepreneurship, music careers, music performance, stage presence
“As you perform, radiate the character of a composition.” –The Musician’s Way, p. 189 I’ve attended thousands of classical concerts, and despite my love of the music, I have to admit that fewer than 10% of those concerts were wholly or mostly enjoyable.... 
by Gerald Klickstein | Oct 27, 2016 | Entrepreneurship, music careers
“Lifelong creativity isn’t given to you. You must earn it and attend to it every day.” —Eric Maisel (Creativity for Life, p. 319) To build creative, satisfying careers, we musicians need to cultivate both artistic and professional abilities. Nonetheless, many music...
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