photo of chamber orchestra concert“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.”
The Musician’s Wayp. 211

Although we musicians devote years to refining our artistic and technical abilities, few of us study the processes involved in planning and presenting successful concerts.

As a result, many wonderful musicians appear infrequently in public and earn little when they do.

To help such artists produce their own concerts and forge sustainable careers, I’ve developed an easy-to-remember instructional framework, which I sum up here. Contact me if you’d like to learn more.

The Five C’s of Concert Planning and Production

1. Content
Develop irresistible concert programs that reflect your style and motivate your target audiences to attend.

2. Costs
Determine your costs and how you’ll meet them as well as what ticket prices your audiences will accept. Consider funding some expenses via sources other than ticket sales, especially grants and partnerships.

3. Culture
Will a concert be casual or formal, innovative or traditional? Match the culture of the event to your genre and the preferences of your target audiences.

4. Communication
Design a marketing plan that generates intrigue. Low-cost communication strategies include distributing press releases, placing some online ads, posting to free event calendars, building excitement on social media, emailing, and more. Craft program notes, too, that help captivate listeners.
The Musician's Way book cover

5. Coordination
Coordinate logistics in detail – rehearsals, equipment, transportation, venue rental, lighting & sound, ticketing, licensing, payments, and so forth. Get help with things you know less about.

*  *  *

Lastly, if you’re new to organizing concerts, make your initial ones uncomplicated and relatively short, and seek out mentors for advice.

To begin with, test your programming and presentation on small audiences. Then, once you’ve gained proof of concept, you can incrementally scale up to higher-impact events.

Want additional help to self-produce concerts and otherwise advance your career? Contact me for coaching via Skype.

See The Musician’s Way for guidelines to advance your musical and professional skills. Read reviews.


Related posts
3 Traits of Successful Concert Programs
Boost Income and Impact with Local Sponsorships
Design Thinking for Audience Development 
Partnering with Non-Profits

© 2018 Gerald Klickstein
Photo licensed from Shutterstock

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