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Competitive Advantages

Competitive Advantages

by Gerald Klickstein | Feb 28, 2012 | creativity, Entrepreneurship, music careers

“Diverse careers are available to musicians because people worldwide consume huge amounts of music-related products and services every day.” –The Musician’s Way, p. 300 Are there too many musicians for the marketplace to support? I think not. For...
7 Tips for Designing Concert Programs

7 Tips for Designing Concert Programs

by Gerald Klickstein | Jan 8, 2012 | Entrepreneurship, music careers, music performance

“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Musicians who can transfix audiences succeed...
Preparing for Portfolio Careers

Preparing for Portfolio Careers

by Gerald Klickstein | Jan 3, 2012 | Entrepreneurship, music careers, music education, Music Higher Education

“With a narrow view of success, musicians unconsciously limit their career options.” –Angela Beeching The Musician’s Way, p. 300 Although veteran musicians might derive the bulk of their earnings from full-time jobs, rising artists often depend on multiple income...
Entrepreneurship: Not a Slice of the Pie

Entrepreneurship: Not a Slice of the Pie

by Gerald Klickstein | Dec 19, 2011 | creativity, Entrepreneurship, music careers, music education

Arts entrepreneurship isn’t a slice of the educational pie – it’s the pan. I adapted that opening sentence from a statement attributed to Andrew Rasiej (“Innovation is not a slice of the pie – it’s the pan”). The concept of pan...
Ninja Networking, Part I

Ninja Networking, Part I

by Gerald Klickstein | Oct 31, 2011 | collaboration, Entrepreneurship, music careers

“It’s not who you know; it’s who knows you.” –Saying When it comes to networking, I can’t imagine a more useful truism than the one above. In essence, networking is an ongoing process of community-building in which we keep people informed about our activities...
Partnering with Non-Profits

Partnering with Non-Profits

by Gerald Klickstein | Sep 12, 2011 | collaboration, Entrepreneurship, music careers, music performance

“I find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.” –Thomas Edison The Musician’s Way, p. 216 If we musicians want to organize self-produced events – things such as concerts, festivals, and community projects...
Boost Income and Impact with Local Sponsorships

Boost Income and Impact with Local Sponsorships

by Gerald Klickstein | Sep 5, 2011 | collaboration, Entrepreneurship, music careers

“Let your community feed your creativity.” –The Musician’s Way, p. 313 When we musicians plan self-produced concerts, we set out to share our art and generate income. Problem is, although self-produced concerts bring many rewards, they’re pricey to put on – venue,...
Maximize Your Music Education

Maximize Your Music Education

by Gerald Klickstein | Aug 28, 2011 | Entrepreneurship, music careers, music education, Music Higher Education

“The ease of your entry into the music profession will largely depend on the doors you open while you’re a student.” –The Musician’s Way, p. 305 If you’re studying music with the intention of becoming a professional, then, to succeed after graduating from a...
Differentiate or Disappear

Differentiate or Disappear

by Gerald Klickstein | Aug 7, 2011 | creativity, Entrepreneurship, music careers

“There are different programs for different places.” –André-Michel Schub, pianist The Musician’s Way, p. 208 If you aspire to a career as an independent musician, then one of the best moves you can make is to differentiate yourself from other artists in your genre....
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