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Differentiate or Disappear

Differentiate or Disappear

by Gerald Klickstein | Aug 7, 2011 | creativity, Entrepreneurship, music careers

“There are different programs for different places.” –André-Michel Schub, pianist The Musician’s Way, p. 208 If you aspire to a career as an independent musician, then one of the best moves you can make is to differentiate yourself from other artists in your genre....
Let’s Get Relevant

Let’s Get Relevant

by Gerald Klickstein | Jun 18, 2011 | creative process, Entrepreneurship, music careers, music performance

“A concert hall is like a shrine that people turn to for something that they can’t get anywhere else.” –The Musician’s Way, p. 154 If we’re to fill seats in concert halls, we have to present programs and experiences that resonate with audiences. And one way to design...
Career Strategies that Drive Creativity

Career Strategies that Drive Creativity

by Gerald Klickstein | Feb 20, 2011 | creativity, Entrepreneurship, music careers

“All the inspiration I ever needed was a phone call from a producer.” –Cole Porter, composer The Musician’s Way, p. 108 Many musicians mistakenly deem career-building tasks to be anti-creative. For them, career development equates with writing newsletters, updating...
Programs that Pop

Programs that Pop

by Gerald Klickstein | Nov 13, 2010 | creative process, Entrepreneurship, music careers, music performance

“Your imagination with programming can make the difference between your becoming either a busy performer with an eager audience or one who performs little.” -The Musician’s Way, p. 216 Why do people attend concerts by rising musicians? Primarily because they feel...
A New Classical Music Revolution

A New Classical Music Revolution

by Gerald Klickstein | May 28, 2010 | creativity, Entrepreneurship, music careers, music education, music performance

“I can’t understand why people are frightened by new ideas. I’m frightened by the old ones.” –John Cage, composer When I go to classical music concerts here in the U.S., I mostly find older listeners in attendance, even when the performers are college age. But the...
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