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Design Thinking for Audience Development

Design Thinking for Audience Development

by Gerald Klickstein | Mar 30, 2017 | creative process, Entrepreneurship, music careers, music performance

“Audiences differ as much as individuals do.” –The Musician’s Way, p. 209 For musicians, career sustainability hinges on audience development. When we continually attract new listeners, our revenues grow, and we gain the freedom to fully devote ourselves to our art....

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