“Some of your most gratifying musical experiences will be those that serve the greater good.” –The Musician’s Way, p. 299 Musicians and arts leaders who understand how to commission high-quality music can build new audiences, increase their revenues, engage...
“Don’t give up the dream, but build your competencies so you can pursue many dreams.” -Gerald Klickstein On March 18, 2019, I was pleased to record an interview in Philadelphia, Pennsylvania with pianist Kai Talim for his outstanding “Skip the...
“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” –The Musician’s Way, p. 211 Although we musicians devote years to refining our artistic and technical abilities, few of us study the...
“Diverse careers are available to musicians because people worldwide consume huge amounts of music-related products and services every day.” –The Musician’s Way, p. 300 Supply and demand are the fundamental forces that determine prices. So, for us classical musicians,...
“Audiences differ as much as individuals do.” –The Musician’s Way, p. 209 For musicians, career sustainability hinges on audience development. When we continually attract new listeners, our revenues grow, and we gain the freedom to fully devote ourselves to our art....
