“Audiences differ as much as individuals do.” –The Musician’s Way, p. 209 For musicians, career sustainability hinges on audience development. When we continually attract new listeners, our revenues grow, and we gain the freedom to fully devote ourselves to our art....
“Well-crafted program notes help captivate audiences.” –The Musician’s Way, p. 209 As soon as listeners enter performance spaces, we musicians have opportunities to enhance their concert experience. All too often, though, audiences are greeted by printed programs that...
“As you perform, radiate the character of a composition.” –The Musician’s Way, p. 189 I’ve attended thousands of classical concerts, and despite my love of the music, I have to admit that fewer than 10% of those concerts were wholly or mostly enjoyable....
It’s not just how good you are. It’s how intriguing. All of us musicians work hard to maintain and improve our skills. Too often, though, young musicians devote years to “getting better” without concurrently growing their distinctiveness, and...
“Concerts need contrast – and lots of it.” -The Musician’s Way, p. 210 In previous articles, I’ve explored avenues to design concert programs that can attract diverse audiences. In this post, I offer tips to construct attractive programs primarily using...
“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” -The Musician’s Way, p. 211 We musicians have it in our power to attract hordes of enthusiastic fans. And one of the most effective ways we can do so is...
“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Musicians who can transfix audiences succeed...
“There are different programs for different places.” –André-Michel Schub, pianist The Musician’s Way, p. 208 If you aspire to a career as an independent musician, then one of the best moves you can make is to differentiate yourself from other artists in your genre....
“A concert hall is like a shrine that people turn to for something that they can’t get anywhere else.” –The Musician’s Way, p. 154 If we’re to fill seats in concert halls, we have to present programs and experiences that resonate with audiences. And one way to design...
