“The musicians who carry on creating take active roles in caring for themselves.” –The Musician’s Way, p. 229 The Fall 2025 issue of The Musician’s Way Newsletter compiles high-impact content suited to musicians, music lovers, educators, and arts administrators....
“For musicians and arts organizations to achieve financial sustainability, it’s vital that they develop new audiences and build communities of supporters.” -Gerald Klickstein* If we aim to increase attendance at our concerts and, in the process, attract loyal...
“Programs are a bit like prix-fixe menus in a restaurant: We can’t serve music à la carte . . . so our menu has to be quite diverse and – tasty.” -Eckart Preu, conductor The Musician’s Way, p. 212 Data from the U.S. National Endowment for the Arts show that two of the...
Audience development should be a top priority of every musician and arts organization. For musicians and arts organizations to achieve financial sustainability, it’s vital that they develop new audiences and build communities of supporters. Attracting and...
“If your programming ideas aren’t working, don’t blame your audiences.” The Musician’s Way, p. 212 For aspiring musicians, career sustainability depends on audience growth. Problem is, a standard conservatory education doesn’t equip graduates with...
