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Equipping Music Graduates to Succeed

Equipping Music Graduates to Succeed

by Gerald Klickstein | Mar 27, 2019 | creativity, Entrepreneurship, music education, Music Higher Education, music performance

“Don’t give up the dream, but build your competencies so you can pursue many dreams.” -Gerald Klickstein On March 18, 2019, I was pleased to record an interview in Philadelphia, Pennsylvania with pianist Kai Talim for his outstanding “Skip the...
The 5 C’s of Concert Planning and Production

The 5 C’s of Concert Planning and Production

by Gerald Klickstein | Apr 5, 2018 | Entrepreneurship, music careers, music performance

“Memorable concerts don’t merely deliver what’s expected; they also take audiences beyond what they can envision.” –The Musician’s Way, p. 211 Although we musicians devote years to refining our artistic and technical abilities, few of us study the...
Supply and Demand for Classical Musicians

Supply and Demand for Classical Musicians

by Gerald Klickstein | Feb 3, 2018 | Entrepreneurship, music careers, Performance

“Diverse careers are available to musicians because people worldwide consume huge amounts of music-related products and services every day.” –The Musician’s Way, p. 300 Supply and demand are the fundamental forces that determine prices. So, for us classical musicians,...
Design Thinking for Audience Development

Design Thinking for Audience Development

by Gerald Klickstein | Mar 30, 2017 | creative process, Entrepreneurship, music careers, music performance

“Audiences differ as much as individuals do.” –The Musician’s Way, p. 209 For musicians, career sustainability hinges on audience development. When we continually attract new listeners, our revenues grow, and we gain the freedom to fully devote ourselves to our art....
6 Steps to Better Program Notes

6 Steps to Better Program Notes

by Gerald Klickstein | Mar 14, 2017 | Entrepreneurship, music careers, music performance, stage presence

“Well-crafted program notes help captivate audiences.” –The Musician’s Way, p. 209 As soon as listeners enter performance spaces, we musicians have opportunities to enhance their concert experience. All too often, though, audiences are greeted by printed programs that...
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