“Audiences differ as much as individuals do.” –The Musician’s Way, p. 209 For musicians, career sustainability hinges on audience development. When we continually attract new listeners, our revenues grow, and we gain the freedom to fully devote ourselves to our art....
“Well-crafted program notes help captivate audiences.” –The Musician’s Way, p. 209 As soon as listeners enter performance spaces, we musicians have opportunities to enhance their concert experience. All too often, though, audiences are greeted by printed programs that...
“As you perform, radiate the character of a composition.” –The Musician’s Way, p. 189 I’ve attended thousands of classical concerts, and despite my love of the music, I have to admit that fewer than 10% of those concerts were wholly or mostly enjoyable....
“Lifelong creativity isn’t given to you. You must earn it and attend to it every day.” —Eric Maisel Creativity for Life, p. 319 To build creative, satisfying careers, we musicians need to cultivate both artistic and professional abilities. Nonetheless, few music...
“Let your community feed your creativity.” –The Musician’s Way, p. 313 When we put on concerts, we work hard to ensure that everything goes well. All too often, though, we only give one performance in a community, when, with a bit more effort, we could touch countless...